UI/UX Designer | Visual Designer, available for work.

Car Giveaway

Holiday Season Big Prize Giveaway.

Client: humm
My Role: Lead Digital Designer, Art Director
Industry: Fintech
Team: Data Analyst, Marketing Manager, Social Media Producer, Creative Director
Deliverables: eDM, Landing page, Homepage integration, Social Media Assets
Tools: Figma, After Effects
The Project
Steering away from cashback incentives to a competition-based promotion, the team ran its first-ever car giveaway. Customers register to enter & every transaction over $100 was an entry into a draw.
How I helped
I led the art direction, crafting engaging top-of-funnel marketing assets. We used Movable Ink's scratchable Martech content to guide customers to a landing page with registration details and competition rules, effectively boosting customer engagement, click-through rates, and spending.
Social media stories, animated in After Effects.
The Biggest Challenge
This was the teams first engagment with 
Concept iterations above and below. 

"What I enjoy the most is collaborating with a team and shipping products we are proud of."

Thanks for stopping by, let's get in contact.
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