Car Giveaway

Holiday Season Big Prize Giveaway.

Client: humm

My Role: Lead Digital Designer, Art Director

Industry: Fintech

Team: Data Analyst, Marketing Manager, Social Media Producer, Creative Director

Deliverables: eDM, Landing page, Homepage integration, Social Media Assets
Tools: Figma, After Effects

The Project

Steering away from cashback incentives to a competition-based promotion, the team ran its first-ever car giveaway. Customers register to enter & every transaction over $100 was an entry into a draw.

How I helped

I led the art direction, crafting engaging top-of-funnel marketing assets. We used Movable Ink's scratchable Martech content to guide customers to a landing page with registration details and competition rules, effectively boosting customer engagement, click-through rates, and spending.

Social media stories, animated in After Effects.

The Biggest Challenge

This was the teams first engagment with

Concept iterations above and below.

"What I enjoy the most is collaborating with a team and shipping products we are proud of."