Client: humm My role: Lead UI/UX designer Industry: Fintech, SME Team: Data Analyst, Front-End Developer, Marketing Manager, Creative Director Deliverables: Website UI, Blog design and logo
Create a dedicated section on shophumm.com for SEO-optimised content, and design a blog framework and a unique logo for blog posts.
How I Helped
My work included evaluating different layout styles, such as card-based versus thumbnail-based designs, logo development, and deciding on the most effective location for the blog content within the humm site.
THE BIGGEST CHALLENGE
Since the blog was a new feature on an existing page, it was crucial to ensure that its content and appearance blended seamlessly into the homepage, providing a smooth experience for customers.