Client: humm Role: Digital Designer & Illustrator Team: Head of Social Media, Creative Director, Animator Deliverables: Illustrations Tools: Adobe Illustrator
The Project
Develop a Facebook chatbot campaign featuring five distinct Christmas shopper personas designed to match customers with ideal gifts, thereby increasing spending.
How I helped
Taking insights into humm customer spending habits, I developed five personas based on Christmas shopping personalities. I then adapted these into illustrations based on humm's logo.
The Desperate Dasher. Animation by internal team.
The biggest Challenge
Creating illustrations representing the persons was challenging while keeping them generic enough to be identifiable, endearing, and not divisive.
