Client: Q Mastercard, New Zealand Role: Art Director, Digital designer Industry: Finance Team: Copy Writer, Marketing Manager, Social Media producer Deliverables: eDM, Landing page, Animated Social Assets Tools: Figma, Photoshop, After Effects
The Project
Create engaging marketing campaign visuals that drive traffic and resonate with Q Mastercard customers.
How I Helped
I led the art direction and design for assets on landing and home pages, emails, and social media, focusing on the distinctive Q MasterCard branding and prominently highlighting the chance to win $10,000 just by using the card.
Monthly giveaway to drive spend.
Customers who make purchases with their Q Mastercard automatically have a chance to win!
Design System for Campaign: Branding, Customer Journey and Outlines Various Stages of Campaign Framing.
The biggest Challenge
Confronted with the challenge of maintaining customer engagement and spending throughout a month-long competition, we intensified our messaging, offering customers triple the chance to win.
